Influencer Marketing

How Should Influencers Act During a Pandemic?

Mary Retta, from Paper Magazine, recently wrote an article about “How Should Influencers Act During a Pandemic?”. In the article Retta discusses the weird position of influencers during this unprecedented period where unemployment rates are skyrocketing across the country, and health care and service workers must put themselves in danger every day. Retta explains, “every…

That Time Jake Paul Scammed His Underage Followers

In CNN’s article by William Worrall titled, ” Edfluence or That Time Jake Paul Scammed His Underage Followers” the influencer is described as a “controversial figure”. Worrall explains that although Jake Paul has somehow accrued more than 20 millions subscribers on YouTube and 13.1m followers on Instagram, he is widely hated by much of the…


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